May 2, 2011 @ 9:00 am

Image via: Wall Street Journal

BMW announced a new smart phone app for drivers interested in seeing exactly how an electric car would save them money and gas. The app will “the app lets drivers track how compatible their driving habits and daily traveling distances would be with a battery-powered electric vehicle, plus what they would save in potential fuel costs.” It’s all part of a massive marketing campaign to promote the new BMW ActiveE, it’s first mass produced electric car.

Auto makers typically only begin promoting new cars months before they go on sale, for fear a long buildup will cut into sales of existing models. But the uncertainty over how drivers will embrace the very different technology behind electric cars is turning the traditional marketing blueprint on its head.

Information Source: Wall Street Journal

The app is free and can be downloaded to smartphones now. It works by anonymously collecting data by tracking your driving patterns through GPS that is built into most smartphones. You then go to www.bmwactivatethefuture.com. Your friends at Carhelp.com have downloaded the app and will report back to you when we have more information!

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