Not to get too political. But I’m often convinced that Sarah Palin was chosen as a VP candidate because she was pretty. It might be the skepticism generated by my backgrounds in political science and small business marketing, but companies (and candidates) are notorious for choosing style and forgetting substance.
By all accounts, Swizz Beatz is a remarkable artist and producer. So I wasn’t sure what to think when Lotus announced Swizz Beatz as the new Vice President of Global Design and Creative Marketing.
So what do you think? Is Swizz Beatz just another pretty face? Is there substance behind the style or is this another “creative marketing” ploy to attach a well known hip hop figure to a luxury car maker (a la Jay-Z and his well known love for Maybachs)?