October 19, 2011 @ 12:00 pm
by mego

via USA Today

According to USA Today, white is now the most popular car color, with 21% of new cars wearing the colorless shade. The rest of the rankings are as follows:

  1. White
  2. Silver
  3. Black
  4. Gray
  5. Red and Blue (tied)
  6. Natural Colors (brown, gold, oranges and yellows)
  7. Green

So what does this matter? The survey, conducted by PPG Industries, asked consumers how color affected their car choice. According to the press release,

48 percent of consumers claimed to make an automobile purchase based on color
77 percent of consumers said color was a factor
30 percent of consumers said color is an important factor
31 percent said they would pay more for an auto in their preferred color

Interestingly, 40% of consumers said they would prefer a wider range of color choices when purchasing a vehicle. However, the data backs up the theory that Americans like their cars like they like their wall paint, in shades of neutrals. PPG is offereing 70 new colors for 2014 car models, including colors named Goldeluxe, White Nougat, Muddy Waters, Grape Spritz, and Pot O’Gold.

You can read the full article from USA Today by clicking here.
You can red the full press release from PPG Industries by clicking here.

One Response to “White Passes Silver as Most Popular Car Color”

  1. I delight in, cause I found just what I was looking for. You have ended my 4 day long hunt! God Bless you man. Have a nice day. Bye

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