Posts Tagged ‘bmw’
Merry Christmas from your friends at CarHelp! Kids, don’t try this at home.
BMW announced this week the addition of two major improvements to its ConnectedDrive system, including 3D city models and a touchpad interface.
Called BMW ConnectedDrive, the new system is marked by two big improvements. The first are new graphics for the entire system that feature black backgrounds and atmospheric lighting effects, as well as a new view option for maps called “3D City Models” for select locations.
The second improvement is the introduction of iDrive Touch, which is a touchpad interface like those first used on some Audi models that’s embedded on the top of BMW’s familiar iDrive rotary knob controller. Measuring 45mm in diameter, the touchpad can be used not only for inputting characters, but also features a pinch-to-zoom function when viewing maps and will soon have the ability to control a cursor when BMW makes a browser function available. iDrive Touch will launch this month in China, where the input’s gesture control method works particularly well with that language’s thousands of characters, and then go on to appear in all other markets a year later.
The system will also be open for app development. BMW was the first auto company to offer in-dash navigation systems. The option first appeared in 1994.
BMW announced a new smart phone app for drivers interested in seeing exactly how an electric car would save them money and gas. The app will “the app lets drivers track how compatible their driving habits and daily traveling distances would be with a battery-powered electric vehicle, plus what they would save in potential fuel costs.” It’s all part of a massive marketing campaign to promote the new BMW ActiveE, it’s first mass produced electric car.
Auto makers typically only begin promoting new cars months before they go on sale, for fear a long buildup will cut into sales of existing models. But the uncertainty over how drivers will embrace the very different technology behind electric cars is turning the traditional marketing blueprint on its head.
Information Source: Wall Street Journal
The app is free and can be downloaded to smartphones now. It works by anonymously collecting data by tracking your driving patterns through GPS that is built into most smartphones. You then go to www.bmwactivatethefuture.com. Your friends at Carhelp.com have downloaded the app and will report back to you when we have more information!